STR/KE MVMNT (Strike Movement) is a new athletic brand from Vancouver that is doing some great things. Co-founder, Marc Morisset, says, “I always felt there was a need for an athletics brand that was relevant to where our demographic was coming from. We grew up in cities; skateboarding and going to punk rock and hip-hop shows. It’s hard for us to relate to shoes that look like fishing lures.” We’re not exactly sure what Morisset meant with the fishing lures comment, maybe that athletic companies have a tendency to be overly technical with their products.
STR/KE MVMNT is refreshingly minimal with their footwear and apparel. They sent us one of their “Chill Pill” shoes in the dark denim color way, and we were pleasantly surprised. The Chill Pill is an ultra light mid-foot strike cross-training outsole designed for stability and performance. The shoes feature a low stack-height and full contact heel area to provide stability and minimize energy loss during motion. As well, a medium density midsole paired with responsive inlays offers cushioning while retaining superb tactile feedback. In a casual setting, the shoes are remarkably comfortable – they feel as if you’re wearing a pair of sweats on your feet! The one drawback we could find is that the laces are a bit narrow and can feel tight across the top of your foot the first few wears. The most remarkable thing about these shoes is how incredibly light they are. They are by far the lightest athletic shoes I own.
Along with their Chill Pill, they sent along their “Flag Tee.” I’m not a gym rat or anything, so I would say I have an average body type. With this, the t-shirt fits exceptionally well. No too tight or too loose. It has become my go-to shirt for hikes or jogs. I’ve gotten a fair number of compliments on the shirt, which isn’t bad either.
All in all, I hope that STR/KE MVMNT continues to produce these great minimal offerings. They are an amazing alternative to the behemoth Nike and New Balances of the world. Their products are not garish in the least, comfortable, and fit well. Best of all is that they are really reasonably priced with the Chill Pills at $85 and the t-shirt at $30. You can check out their site HERE.